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RETL 409 Digitization of Retailing (3 unités)

Offered by: Gestion (Faculté de gestion Desautels)

Vue d'ensemble

RETL : Exploration of digital retailing models such as e-commerce marketplace, freemium, and peer-to-peer two-sided marketplace. Examination of how digital technology is driving innovation in these models, and how the models can improve competitiveness, operational efficiency and customer satisfaction.

Terms: This course is not scheduled for the 2024-2025 academic year.

Instructors: There are no professors associated with this course for the 2024-2025 academic year.

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