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Course information on this site is not reflective of offerings for the 2025鈥�2026 academic year. Some irregularities may occur as we move operations to the incoming Course Catalogue.
The 15-credit Graduate Certificate in Marketing introduces the core competencies of marketing, including evolving marketing principles and theory, market segmentation, marketing research and reporting, digital marketing management, communication and presentation skills, sales and negotiation, and marketing of services.
Marketing : Examination of the different aspects of marketing operations: the marketing concept, analysis and research of market opportunities, and the planning, implementation, and control of the marketing program (product, promotion, distribution, and pricing). Focus is on the general market environment and Canadian marketing institutions.
Terms: Fall 2024, Winter 2025
Instructors: DesRosiers, Lee (Fall) Letovsky, Steven (Winter)
Restriction(s): Not open to students who have taken CMR2 542.
Marketing : Review of statistics, with emphasis on key concepts required to understand and report marketing information. Overview of qualitative and quantitative data collection techniques and interpretation of secondary on-line research. Focus on Facebook and Google analytics and insights.
Terms: Fall 2024
Instructors: Letovsky, Steven (Fall)
Not open to students who have taken CMR2 548.
Marketing : Overview of digital and web-based marketing principles and areas such as social media, search engine optimization, search engine marketing, content marketing, email marketing, and e-commerce. Design of digital strategies to drive business growth.
Terms: Fall 2024
Instructors: Mottaghi, Hoda (Fall)
6 credits from: