Note: 大发彩票平台鈥檚 new Course Catalogue will replace the eCalendar. The Course Catalogue is expected to go live the week of April 22nd. When the new site is published, "mcgill.ca/study" will be redirected to the new Course Catalogue website.
Course information on this site is not reflective of offerings for the 2025鈥�2026 academic year. Some irregularities may occur as we move operations to the incoming Course Catalogue.
Information Systems : The unlimited opportunities that exist today to leverage the power of user generated content analytics, focusing on questions ranging from strategic to operational matters pertaining to a firm鈥檚 social media initiatives, metrics to capture relevant outcomes, and predictive analysis to link social media chatter to business performance.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
