BEGIN:VCALENDAR VERSION:2.0 PRODID:-//132.216.98.100//NONSGML kigkonsult.se iCalcreator 2.20.4// BEGIN:VEVENT UID:20250508T221509EDT-7688FCwHvV@132.216.98.100 DTSTAMP:20250509T021509Z DESCRIPTION:Register HERE\n\nEvent Location: Room 129\, ´ó·˘˛ĘƱƽ̨ Education Bu ilding\, 3700 McTavish Street\, MontrĂ©al\, QuĂ©bec\, H3A 1Y2\n\nSponsored b y: Centre on Population Dynamics (CPD) & Centre of the Study of Democratic Citizenship (CSDC)\n\nCost: Free\n\nBackgrounder: \n Surveying specific su b-populations within a society is one of survey research’s long-standing m ethodological challenges. The survey recruitment of hard-to-reach populati ons through social networking sites (SNS)\, and particularly through Faceb ook’s and Instagram’s targeted advertising capabilities\, is a promising a pproach that allows scholars to tackle this issue. During the last years\, it received growing attention and has\, for example\, been successfully u sed to survey migrants\, LGBTQ populations\, supporters of conspiracy myth s\, and employees in specific economic sectors. Furthermore\, this approac h allows realizing large-scale surveys on topics of high societal importan ce\, such as the COVID-19 pandemic or the unexpected large-scall displacem ent of people\, within a concise timeframe.\n\nStarting with a discussion of this method’s potential and limitations\, the workshop will focus on th e practicalities of targeting specific populations through Facebook and In stagram. Special attention will be paid to issues important to consider wh en planning a sampling strategy using Facebook/Instagram.\n\nThe workshop will be based on several recent research projects targeting\, among others \, German emigrants globally\, health sector workers in Germany and Ukrain ian refugees in Germany and Poland.\n\nLecturers:\n Steffen Pötzschke is a postdoc and deputy team leader of the GESIS Panel at GESIS - Leibniz Insti tute for the Social Sciences in Mannheim (Germany) and a corresponding mem ber of the Institute for Migration Research and Intercultural Studies (Uni versity of OsnabrĂĽck).\n\nMichael Zoorob is a social scientist working on Meta's Research Partnerships team to support academic research with Meta a dvertising products.\n DTSTART:20221021T183000Z DTEND:20221021T201500Z SUMMARY:Targeted advertisements on Facebook and Instagram as survey recruit ment tools for hard-to-reach populations URL:/popcentre/channels/event/targeted-advertisements- facebook-and-instagram-survey-recruitment-tools-hard-reach-populations-342 470 END:VEVENT END:VCALENDAR